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"ESL", Video
Trilogy in collaboration with Synne Bull, 2000-2001
(5 min. 30 sec.)
IKEA has stores in 29 countries, summing up a total number of 140 stores
worldwide. Once the company ventured into the American market, IKEA has
appealed to both Americans and Swedes living in the States. When IKEA
decided to open up in the San Francisco Bay Area, the excitement among
the people in the area was enormous. As we all heard after the great Grand
Opening on April 12th, people camped overnight and went out their way
to be the first ones to greet IKEA on its first day open to the public.
Over the years, IKEA has achieved great success in expanding their business
and opening new stores around the world. How the store in Emeryville will
do, the future will have to reveal. And as IKEA says itself: "Something
for everyone" is the way to relate to IKEA. ies, has declared 2000
as "The Year of Thanksgiving."
(5 min.
30 sec.)
Participation is a method of aiming at an objectified view. Fleet Week
is the Bay Area's largest and most exciting annual event. United States
Navy ships and any visiting vessels sail under the Golden Gate Bridge
in a Parade of Ships.The worldâs best civilian aerobatic pilots,
strategic military aircraft and the U.S. Navy Blue Angels perform beautiful
and breathtaking maneuvers overhead to the delight of the over 1,000,000
spectators along the San Francisco waterfront. Many family oriented events
and activities take place along the entire waterfront as well. --- In
"Fleetweek" we look at, infiltrate and meddle with --though
not always criticize the insistent corporization of everything. We are
both horrified by and in awe of capitalism's raw power.
(5 min. 30
sec.)
In many parts of the world a day is set side to give thanks. The date
and customs may vary from country to country but the desire to take time
to reflect on life's blessings remains the same. In the United States,
Thanksgiving is celebrated on the fourth Thursday in November. It is a
time for family, food, and football, and marks the unofficial beginning
to the winter holiday season. Turkey is the traditional dish for the Thanksgiving
feast. In the US, about 280 million turkeys are sold for the Thanksgiving
celebrations. There is no official reason or declaration for the use of
turkey. They just happened to be the most plentiful meat available at
the time of the first Thanksgiving in 1621, starting the tradition.
The UN (United Nations), represented by 185 countries, has declared 2000
as "The Year of Thanksgiving."